get ready for
service 2026

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february 10th 2026
brewdog waterloo, London

SPEAKERS
for
2026

SERVICE is an event for all of Hospitality. Based around four key pillars of our industry, People, Operations, Marketing & Experience.

Hosted in Brewdog Waterloo, the biggest and best pub in Europe, we throw a party like no other. 1000 hospitality professionals learning and partying under one roof. SERVICE is unique, we run four different stages across the day. Our main stage for panel talk and thought leadership matched by our very popular three masterclass areas which provide a deep dive into your chosen subject.  

YOU just need to come along.

service...

People

Visit our People Zone
Here you’ll find panels focused on culture, retention, and leadership ROI, the conversations that matter most when it comes to building teams who stay and perform. You can also tour the People Tech Stack to see which tools really make a difference, and get hands-on in our FREE 45-minute masterclasses, designed to educate and inspire. All part of the Service

Operations

Visit our Operations Zone
Here you’ll find panels digging into efficiency, automation, and profitability, cutting through the clutter to show how to run leaner, smarter, and more in control. You can also explore the Operations Tech Stack, and join our FREE 45-minute masterclasses to learn how to streamline systems and save costs. All part of the Service.

Marketing

Visit our Marketing Zone
Here you’ll find panels focused on loyalty, repeat visits, and campaigns that actually convert, separating the hype from what truly moves the needle. You can also tour the Marketing Tech Stack, and take part in our FREE 45-minute masterclasses, packed with practical strategies to boost engagement and spend. All part of the Service.

Experience

Visit our Guest Experience Zone
Here you’ll find panels centred on delivering world-class service, consistency, and memorable moments, the difference between a one-off visit and lasting loyalty. You can also explore the Guest Experience Tech Stack, and join our FREE 45-minute masterclasses to discover how to scale perfection and measure its impact. All part of the Service.
workshops + discussion
and much more.
see schedule
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exhibitors
for
2026

"The best event of the year, and its only February" Karen Bosher, Portfolio Non Exec
12

speakers

4

zones

16

exhibitors

explore the latest hospo tech.

Step into the world of connected hospitality. Our Exhibitor Zone brings a real tech stack to life, showing how the right systems talk to each other to save time, cut costs, and boost performance.

Explore four key zones, People, Operations, Marketing, and Guest Experience — and meet the partners powering the best in hospitality tech. From smarter scheduling and seamless payments to loyalty and real-time guest feedback, you’ll see how joined-up technology makes running a great business that bit easier.
meet speakers

4 zones

of

discovery

meet our exhibitors

place your order for service

Grab your FREE ticket now.
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FEBruary 10th 2026