.png)
SPEAKERS
for
2026
SERVICE is a one-of-a-kind event for anyone in hospitality, built around the four things that really matter: People, Operations, Marketing and Experience. Whether you’re a General Manager, Assistant Manager, Area Manager, Chef or CEO, SERVICE is designed for people who live and breathe this industry.
Set inside BrewDog Waterloo, the biggest and best pub in Europe, SERVICE is where learning meets a proper party.
One thousand hospitality people, all under one roof, sharing ideas by day and letting their hair down by night.What makes SERVICE different is how the day flows. Four stages run side by side. The main stage brings big conversations and fresh thinking, while three buzzing masterclass spaces let you dive deeper into the topics you care about most.Come for the ideas. Stay for the energy.
Leave with new connections, new thinking and a few great stories.
All you need to do is show up.
Ready for service ?
People
Here you’ll find panels focused on culture, retention, and leadership ROI, the conversations that matter most when it comes to building teams who stay and perform. You can also tour the People Tech Stack to see which tools really make a difference, and get hands-on in our FREE 45-minute masterclasses, designed to educate and inspire. All part of the Service
Operations
Here you’ll find panels digging into efficiency, automation, and profitability, cutting through the clutter to show how to run leaner, smarter, and more in control. You can also explore the Operations Tech Stack, and join our FREE 45-minute masterclasses to learn how to streamline systems and save costs. All part of the Service.
Marketing
Here you’ll find panels focused on loyalty, repeat visits, and campaigns that actually convert, separating the hype from what truly moves the needle. You can also tour the Marketing Tech Stack, and take part in our FREE 45-minute masterclasses, packed with practical strategies to boost engagement and spend. All part of the Service.
Experience
Here you’ll find panels centred on delivering world-class service, consistency, and memorable moments, the difference between a one-off visit and lasting loyalty. You can also explore the Guest Experience Tech Stack, and join our FREE 45-minute masterclasses to discover how to scale perfection and measure its impact. All part of the Service.
exhibitors
for
2026
.svg)
.png){kind=logo}
.png){kind=icon}
.svg)
.png){kind=logo}
.png)
.png){kind=logo}
"The best event of the year, and its only February" Karen Bosher, Portfolio Non Exec
speakers
zones
exhibitors
explore the latest hospo tech.
Explore four key zones, People, Operations, Marketing, and Guest Experience — and meet the partners powering the best in hospitality tech. From smarter scheduling and seamless payments to loyalty and real-time guest feedback, you’ll see how joined-up technology makes running a great business that bit easier.
