THE UK’S INDEPENDENT HOSPITALITY SUMMIT

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THE UK’S INDEPENDENT HOSPITALITY SUMMIT

Buy tickets

Feb 2nd 2027

BrewDog Waterloo

London

WHY SERVICE

Hospitality needs a day like this.

SERVICE is a one-of-a-kind event for anyone in hospitality, one thousand people under one roof at BrewDog Waterloo, sharing ideas by day and letting their hair down by night.

01 / PEOPLE

People

Build teams people choose to join, stay with and grow inside.

02 / OPERATIONS

Operations

Make every shift, margin and system work harder for the people on the floor.

03 / MARKETING

Marketing

Turn attention into bookings with brands guests remember.

04 / EXPERIENCE

Experience

Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.

05 / AI

AI

Use emerging tools with more confidence, better judgement and a clear view of what actually helps.

ABOUT THE DAY

Learn something. Meet someone. Change something.

HOSPO PEOPLE

SPEAKERS

ZONES

EXHIBITORS

SERVICE 2026 ON FILM

A look back at last year’s SERVICE.

WHAT'S ON

What to expect

Come for the ideas, stay for the energy, leave with a prize, maybe.

15 workshops

Fifteen workshops hosted by people from every level of hospitality. Learn something on the day, take it straight back to work.

15 workshops

Fifteen workshops hosted by people from every level of hospitality. Learn something on the day, take it straight back to work.

35 speakers on stage

Five 45-minute panels and keynotes from people running the floor.

35 speakers on stage

Five 45-minute panels and keynotes from people running the floor.

A proper party

When the talks stop, the taps don't. Stay on, let your hair down.

A proper party

When the talks stop, the taps don't. Stay on, let your hair down.

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Want to be involved?

Get in touch

SPEAKERS

20 of the best in hospo

35 speakers, from brand-new founders to directors running the biggest names in hospitality, sharing what's actually working right now. Full line-up landing soon.

All speakers

Kim Innes

Humble Crumble

Founder

Craig Bunting

BEAR Coffee

Co-Founder

Lucy Worth

Mowgli

CEO

Ifey Frederick

CHUKU'S

Co-Founder

James Woodley and Grace Surman

GRACEY'S PIZZA

Co-Founder

Lorraine Copes

BE INCLUSIVE HOSPITALITY

Founder

Chris Fletcher

STACKED

Founder & CEO

All speakers

FEB 2ND 2027

The running order

1

DAY

5

ZONES

15

WORKSHOPS

5

STAGE PANELS & KEYNOTES

// THE RUNNING ORDERMAIN STAGE

Panels and keynotes on the main stage. Speakers announced with the line-up.

Session titleOpening keynoteDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titlePanel: the year that tested hospitalityDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titlePanel: building brands people loveDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titlePanel: leading teams through changeDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleClosing panel: what's next for hospitalityDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

// THE RUNNING ORDERBEER SCHOOL

Workshops led by an industry expert or tech partner. Names announced with the line-up.

Session titleBuilding rotas your team doesn't quit overDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleCutting waste without cutting cornersDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleFilling tables midweek without discountingDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleOpening a second site without losing the firstDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

// THE RUNNING ORDERTHE BALCONY

Workshops led by an industry expert or tech partner. Names announced with the line-up.

Session titleHiring for attitude, training for skillDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleThe tech stack behind a smooth serviceDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleSocial content that sells, not just likesDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleReading your P&L like an operatorDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

// THE RUNNING ORDERDESK DOG

Workshops led by an industry expert or tech partner. Names announced with the line-up.

Session titleCulture that survives a Saturday nightDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleSupplier deals that protect your marginDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleLoyalty schemes guests actually useDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

Session titleLeading through a tough trading yearDescriptionFull session details will be announced shortly.Who it’s forAudience details will be announced shortly.Speaker / HostSpeaker / host details will be announced shortly.

TICKETS

Your place at SERVICE.

Free for hospitality operators. £99 for suppliers and technology partners. Select your pass below.

SERVICE 2027 / 02 FEB / BREWDOG WATERLOO

EXHIBITORS

The brands backing SERVICE build the systems, tools and teams that keep hospitality standing up.

All exhibitors

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Get in touch

FAQ

Still got questions? Feel free to reach out. We're happy to help.

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Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.

Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.

Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.

Four stages run side by side: big conversations on the main stage and hands-on masterclasses across three buzzing spaces. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.

People, Operations, Marketing and Experience. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.

Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.