Feb 2nd 2027
BrewDog Waterloo
London
Feb 2nd 2027
BrewDog Waterloo
London
Mitz Patel
Erik Acosta
Katie Akers
Justine Conway
Trudi Parr
James Woodley & Grace Surman
Craig Bunting
Tas Gaitanos & Alex Large
Kim Innes
Ifey Frederick
Ryan Jacovides
Liz Hepple
Vimal Arumugam
Katie Jenkins
Lorraine CopesMitz PatelErik AcostaKatie AkersJustine ConwayTrudi ParrJames Woodley & Grace SurmanCraig BuntingTas Gaitanos & Alex LargeKim InnesIfey FrederickRyan JacovidesLiz HeppleVimal ArumugamKatie JenkinsLorraine Copes〜 TICKETS
Your ticket to the festival.
Free for hospitality operators. £99 for suppliers and technology partners. Select your ticket below.
SERVICE 2027 / 02 FEB / BREWDOG WATERLOO
Hospitality operators
Free
For the people running hospitality: operators, founders and their teams.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Suppliers & partners
£99
For suppliers, technology partners and businesses supporting hospitality.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Booking continues on Luma. Select the ticket type that applies to you.
〜 TICKETS
Your ticket to the festival.
Free for hospitality operators. £99 for suppliers and technology partners. Select your ticket below.
SERVICE 2027 / 02 FEB / BREWDOG WATERLOO
Hospitality operators
Free
For the people running hospitality: operators, founders and their teams.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Suppliers & partners
£99
For suppliers, technology partners and businesses supporting hospitality.
Main-stage talks, hands-on workshops and a day with the hospitality community.
Booking continues on Luma. Select the ticket type that applies to you.
Twelve workshops. Four rooms.
Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.
Experience Panel
Operations Panel
People Panel
Marketing Panel
AI Panel
Working out hospitality by working in it
Computer Says No!
10 more workshops to be announced
Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.
〜 WHY SERVICE
A festival of hospitality.
A festival of hospitality.
One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.
01 / PEOPLE
People
Build teams people choose to join, stay with and grow inside.
02 / OPERATIONS
Operations
Make every shift, margin and system work harder for the people on the floor.
03 / MARKETING
Marketing
Turn attention into bookings with brands guests remember.
04 / EXPERIENCE
Experience
Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.
05 / AI
AI
Use emerging tools with more confidence, better judgement and a clear view of what actually helps.
〜 WHY SERVICE
A festival of hospitality.
One thousand hospitality people under one roof at BrewDog Waterloo. Big ideas on the main stage, hands-on workshops in the side rooms, and a proper party when the talks stop.
01 / PEOPLE
People
Build teams people choose to join, stay with and grow inside.
02 / OPERATIONS
Operations
Make every shift, margin and system work harder for the people on the floor.
03 / MARKETING
Marketing
Turn attention into bookings with brands guests remember.
04 / EXPERIENCE
Experience
Because learning should meet a proper party: fresh thinking, real connections and stories worth taking home.
05 / AI
AI
Use emerging tools with more confidence, better judgement and a clear view of what actually helps.
〜 SERVICE 2026 ON FILM
Relive last year's festival.
〜 SERVICE 2026 ON FILM
Relive last year's festival.
〜 WHAT THE CROWD SAID
“The sessions were both informative and engaging; a fantastic opportunity to connect with others in the industry and network across the day.”
〜 WHAT THE CROWD SAID
“The sessions were both informative and engaging; a fantastic opportunity to connect with others in the industry and network across the day.”
The brands keeping hospitality on its feet.
All exhibitors ↘
The brands keeping hospitality on its feet.
All exhibitors ↘Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.
Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.
Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.
Five stages run side by side: big conversations on the main stage and hands-on workshops across four buzzing spaces, including our new AI Zone. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.
People, Operations, Marketing, Experience and AI. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.
Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.
Anyone who runs hospitality. Brand-new founders opening their first site, general managers, area managers, heads of ops and marketing, right through to directors and CEOs of the biggest names out there. If you work the floor or run the people who do, it’s built for you.
Tuesday 2nd February 2027 at BrewDog Waterloo, London. Twenty-six thousand square feet, the biggest pub in Europe, and two minutes’ walk from Waterloo station.
Free for hospitality operators and £99 for suppliers and technology vendors. It sells out every year, so get your name down early.
Five stages run side by side: big conversations on the main stage and hands-on workshops across four buzzing spaces, including our new AI Zone. Plus podcasts recorded live, prize giveaways, bowling, darts, and a proper party when the talks stop.
People, Operations, Marketing, Experience and AI. Every part of SERVICE is built to help hospitality people lead, grow and make a bigger impact.
Yes. Twenty stands go on the floor each year and they get snapped up. Get in touch and we’ll talk through what’s left and what works for you.