02 FEBRUARY 2027 ยท BREWDOG WATERLOO ยท AGENDA
12 workshops. 4 rooms. One day.
Hands-on workshops run by operators who've done it, plus a main stage of keynotes and panels. One ticket, every room.
ใWORKSHOPS
Twelve workshops. Four rooms.
Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.
Main Stage09:30โ10:15 ยท Main Stage
Experience Panel
Host announced soon
Workshop10:15โ11:00 ยท Marketing Zone
Filling tables midweek without discounting
Host announced soon
FOROwners, GMs and marketing leads
Workshop10:15โ11:00 ยท People Zone
Hiring for attitude, training for skill
Host announced soon
FORAnyone who hires front of house or kitchen
Workshop10:15โ11:00 ยท Operations Zone
The tech stack behind a smooth service
Host announced soon
FOROwners and ops leads choosing systems
Workshop10:15โ11:00 ยท AI Zone
Session to be announced
Host announced soon
Main Stage11:00โ11:45 ยท Main Stage
Operations Panel
Host announced soon
Workshop11:45โ12:30 ยท AI Zone
The Kill switch, are we becoming artificially intelligent?
Mitz Patel ยท Soho House
FORAi Enthusiasts and Haters!
Workshop11:45โ12:30 ยท Marketing Zone
Social content that sells, not just likes
Host announced soon
FORWhoever runs your socials
Workshop11:45โ12:30 ยท People Zone
Culture that survives a Saturday night
Host announced soon
FORPeople leads and site managers
Workshop11:45โ12:30 ยท Operations Zone
Supplier deals that protect your margin
Host announced soon
FOROwners and purchasing leads
Main Stage12:30โ13:15 ยท Main Stage
People Panel
Host announced soon
Workshop13:15โ14:00 ยท People Zone
Computer Says NO!
Host announced soon
FORGMs and ops managers who write the rota
Workshop13:15โ14:00 ยท Marketing Zone
Loyalty schemes guests actually use
Host announced soon
FORMarketing and guest experience teams
Workshop13:15โ14:00 ยท Operations Zone
Session to be announced
Host announced soon
Workshop13:15โ14:00 ยท AI Zone
Session to be announced
Host announced soon
Main Stage14:00โ14:45 ยท Main Stage
Marketing Panel
Host announced soon
Main Stage15:00โ15:45 ยท Main Stage
AI Panel
Host announced soon
WorkshopTime TBC
Working out hospitality by working in it
The Ho Twins ยท Chow Bella
ใWORKSHOPS
Twelve workshops. Four rooms.
Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.
Workshop10:00 ยท Beer School
Computer Says NO!
Host announced soon
FORGMs and ops managers who write the rota
Workshop10:00 ยท The Balcony
Hiring for attitude, training for skill
Host announced soon
FORAnyone who hires front of house or kitchen
Workshop10:00 ยท Desk Dog
Culture that survives a Saturday night
Host announced soon
FORPeople leads and site managers
Workshop11:00 ยท Beer School
The Kill switch, are we becoming artificially intellegent?
Mitz Patel ยท Soho House
FORAi enthusiasts and haters!
Workshop11:00 ยท The Balcony
The tech stack behind a smooth service
Host announced soon
FOROwners and ops leads choosing systems
Workshop11:00 ยท Desk Dog
Supplier deals that protect your margin
Host announced soon
FOROwners and purchasing leads
Workshop13:00 ยท Beer School
Filling tables midweek without discounting
Host announced soon
FOROwners, GMs and marketing leads
Workshop13:00 ยท The Balcony
Social content that sells, not just likes
Host announced soon
FORWhoever runs your socials
Workshop14:00 ยท Beer School
Opening a second site without losing the first
Host announced soon
FORFounders planning their next opening
Workshop14:00 ยท The Balcony
Reading your P&L like an operator
Host announced soon
FORGMs stepping into commercial responsibility
WorkshopTime TBC
Working out hospitality by working in it
The Ho Twins ยท Chow Bella
+1
Coming soon
1 more workshops to be announced
Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.
ใ MAIN STAGE02.02.27 ยท BREWDOG WATERLOO
HEADLINE KEYNOTE
Soho House GroupMitz Patel, Global Head of IT
Joe & The JuiceErik Acosta, UK Senior Culture Manager
Market HallsKatie Akers, COO
House of GodsJustine Conway, CEO
Mollie'sTrudi Parr, Head of People & Development
Gracey's PizzaJames Woodley & Grace Surman, Co-Founders
BEAR CoffeeCraig Bunting, Co-Founder
Brother MarcusTas Gaitanos & Alex Large, Founders
Humble CrumbleKim Innes, Founder
Chuku'sIfey Frederick, Co-Founder
PomusRyan Jacovides, Founder & NED
The Bread FactoryLiz Hepple, Head of People
Baked BirdVimal Arumugam, Founder
KAMKatie Jenkins, Marketing & Partnerships Director
Be Inclusive HospitalityLorraine Copes, Founder
Mitz Patel
Erik Acosta
Katie Akers
Justine Conway
Trudi Parr
James Woodley & Grace Surman
Craig Bunting
Tas Gaitanos & Alex Large
Kim Innes
Ifey Frederick
Ryan Jacovides
Liz Hepple
Vimal Arumugam
Katie Jenkins
Lorraine CopesMitz PatelErik AcostaKatie AkersJustine ConwayTrudi ParrJames Woodley & Grace SurmanCraig BuntingTas Gaitanos & Alex LargeKim InnesIfey FrederickRyan JacovidesLiz HeppleVimal ArumugamKatie JenkinsLorraine Copes