02 FEBRUARY 2027 ยท BREWDOG WATERLOO ยท AGENDA

12 workshops. 4 rooms. One day.

Hands-on workshops run by operators who've done it, plus a main stage of keynotes and panels. One ticket, every room.

02 FEBRUARY 2027 ยท BREWDOG WATERLOO ยท AGENDA

12 workshops. 4 rooms. One day.

Hands-on workshops run by operators who've done it, plus a main stage of keynotes and panels. One ticket, every room.

WORKSHOPS

Twelve workshops. Four rooms.

Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.

Experience Panel
Main Stage09:30โ€“10:15 ยท Main Stage

Experience Panel

Host announced soon
Filling tables midweek without discounting
Workshop10:15โ€“11:00 ยท Marketing Zone

Filling tables midweek without discounting

Host announced soon
FOROwners, GMs and marketing leads
Hiring for attitude, training for skill
Workshop10:15โ€“11:00 ยท People Zone

Hiring for attitude, training for skill

Host announced soon
FORAnyone who hires front of house or kitchen
The tech stack behind a smooth service
Workshop10:15โ€“11:00 ยท Operations Zone

The tech stack behind a smooth service

Host announced soon
FOROwners and ops leads choosing systems
Session to be announced
Workshop10:15โ€“11:00 ยท AI Zone

Session to be announced

Host announced soon
Operations Panel
Main Stage11:00โ€“11:45 ยท Main Stage

Operations Panel

Host announced soon
Mitz Patel
Workshop11:45โ€“12:30 ยท AI Zone

The Kill switch, are we becoming artificially intelligent?

Mitz Patel ยท Soho House
FORAi Enthusiasts and Haters!
Social content that sells, not just likes
Workshop11:45โ€“12:30 ยท Marketing Zone

Social content that sells, not just likes

Host announced soon
FORWhoever runs your socials
Culture that survives a Saturday night
Workshop11:45โ€“12:30 ยท People Zone

Culture that survives a Saturday night

Host announced soon
FORPeople leads and site managers
Supplier deals that protect your margin
Workshop11:45โ€“12:30 ยท Operations Zone

Supplier deals that protect your margin

Host announced soon
FOROwners and purchasing leads
People Panel
Main Stage12:30โ€“13:15 ยท Main Stage

People Panel

Host announced soon
Computer Says NO!
Workshop13:15โ€“14:00 ยท People Zone

Computer Says NO!

Host announced soon
FORGMs and ops managers who write the rota
Loyalty schemes guests actually use
Workshop13:15โ€“14:00 ยท Marketing Zone

Loyalty schemes guests actually use

Host announced soon
FORMarketing and guest experience teams
Session to be announced
Workshop13:15โ€“14:00 ยท Operations Zone

Session to be announced

Host announced soon
Session to be announced
Workshop13:15โ€“14:00 ยท AI Zone

Session to be announced

Host announced soon
Marketing Panel
Main Stage14:00โ€“14:45 ยท Main Stage

Marketing Panel

Host announced soon
AI Panel
Main Stage15:00โ€“15:45 ยท Main Stage

AI Panel

Host announced soon
The Ho Twins
WorkshopTime TBC

Working out hospitality by working in it

The Ho Twins ยท Chow Bella
WORKSHOPS

Twelve workshops. Four rooms.

Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.

09:30โ€“10:15 ยท Main Stage

Experience Panel

Host announced soon
10:15โ€“11:00 ยท Marketing Zone

Filling tables midweek without discounting

Host announced soon
Workshop

FOR Owners, GMs and marketing leads

10:15โ€“11:00 ยท People Zone

Hiring for attitude, training for skill

Host announced soon
Workshop

FOR Anyone who hires front of house or kitchen

10:15โ€“11:00 ยท Operations Zone

The tech stack behind a smooth service

Host announced soon
Workshop

FOR Owners and ops leads choosing systems

10:15โ€“11:00 ยท AI Zone

Session to be announced

Host announced soon
11:00โ€“11:45 ยท Main Stage

Operations Panel

Host announced soon
11:45โ€“12:30 ยท AI Zone

The Kill switch, are we becoming artificially intelligent?

Mitz Patel ยท Soho House
Workshop

FOR Ai Enthusiasts and Haters!

11:45โ€“12:30 ยท Marketing Zone

Social content that sells, not just likes

Host announced soon
Workshop

FOR Whoever runs your socials

11:45โ€“12:30 ยท People Zone

Culture that survives a Saturday night

Host announced soon
Workshop

FOR People leads and site managers

11:45โ€“12:30 ยท Operations Zone

Supplier deals that protect your margin

Host announced soon
Workshop

FOR Owners and purchasing leads

12:30โ€“13:15 ยท Main Stage

People Panel

Host announced soon
13:15โ€“14:00 ยท People Zone

Computer Says NO!

Host announced soon
Workshop

FOR GMs and ops managers who write the rota

13:15โ€“14:00 ยท Marketing Zone

Loyalty schemes guests actually use

Host announced soon
Workshop

FOR Marketing and guest experience teams

13:15โ€“14:00 ยท Operations Zone

Session to be announced

Host announced soon
13:15โ€“14:00 ยท AI Zone

Session to be announced

Host announced soon
14:00โ€“14:45 ยท Main Stage

Marketing Panel

Host announced soon
15:00โ€“15:45 ยท Main Stage

AI Panel

Host announced soon
Time TBC

Working out hospitality by working in it

The Ho Twins ยท Chow Bella
WORKSHOPS

Twelve workshops. Four rooms.

Small rooms and practical sessions on leadership, people and the way teams work, run by operators who've done it. Hosts are being announced over the coming weeks.

Computer Says NO!
Workshop10:00 ยท Beer School

Computer Says NO!

Host announced soon
FORGMs and ops managers who write the rota
Workshop10:00 ยท The Balcony

Hiring for attitude, training for skill

Host announced soon
FORAnyone who hires front of house or kitchen
Workshop10:00 ยท Desk Dog

Culture that survives a Saturday night

Host announced soon
FORPeople leads and site managers
Mitz Patel
Workshop11:00 ยท Beer School

The Kill switch, are we becoming artificially intellegent?

Mitz Patel ยท Soho House
FORAi enthusiasts and haters!
Workshop11:00 ยท The Balcony

The tech stack behind a smooth service

Host announced soon
FOROwners and ops leads choosing systems
Workshop11:00 ยท Desk Dog

Supplier deals that protect your margin

Host announced soon
FOROwners and purchasing leads
Workshop13:00 ยท Beer School

Filling tables midweek without discounting

Host announced soon
FOROwners, GMs and marketing leads
Workshop13:00 ยท The Balcony

Social content that sells, not just likes

Host announced soon
FORWhoever runs your socials
Workshop14:00 ยท Beer School

Opening a second site without losing the first

Host announced soon
FORFounders planning their next opening
Workshop14:00 ยท The Balcony

Reading your P&L like an operator

Host announced soon
FORGMs stepping into commercial responsibility
The Ho Twins
WorkshopTime TBC

Working out hospitality by working in it

The Ho Twins ยท Chow Bella
+1
Coming soon

1 more workshops to be announced

Leadership, people and behaviour change: the skills that make a service run. Hosts revealed over the coming weeks.

ใ€œ MAIN STAGE02.02.27 ยท BREWDOG WATERLOO
HEADLINE KEYNOTE
Soho House GroupMitz Patel, Global Head of IT
Joe & The JuiceErik Acosta, UK Senior Culture Manager
Market HallsKatie Akers, COO
House of GodsJustine Conway, CEO
Mollie'sTrudi Parr, Head of People & Development
Gracey's PizzaJames Woodley & Grace Surman, Co-Founders
BEAR CoffeeCraig Bunting, Co-Founder
Brother MarcusTas Gaitanos & Alex Large, Founders
Humble CrumbleKim Innes, Founder
Chuku'sIfey Frederick, Co-Founder
PomusRyan Jacovides, Founder & NED
The Bread FactoryLiz Hepple, Head of People
Baked BirdVimal Arumugam, Founder
KAMKatie Jenkins, Marketing & Partnerships Director
Be Inclusive HospitalityLorraine Copes, Founder
+ Plus more names to be announced
Mitz PatelMitz Patel
Erik AcostaErik Acosta
Katie AkersKatie Akers
Justine ConwayJustine Conway
Trudi ParrTrudi Parr
James Woodley & Grace SurmanJames Woodley & Grace Surman
Craig BuntingCraig Bunting
Tas Gaitanos & Alex LargeTas Gaitanos & Alex Large
Kim InnesKim Innes
Ifey FrederickIfey Frederick
Ryan JacovidesRyan Jacovides
Liz HeppleLiz Hepple
Vimal ArumugamVimal Arumugam
Katie JenkinsKatie Jenkins
Lorraine CopesLorraine Copes
ใ€œ MAIN STAGE02.02.27 ยท BREWDOG WATERLOO
HEADLINE KEYNOTE
Soho House GroupMitz Patel, Global Head of IT
Joe & The JuiceErik Acosta, UK Senior Culture Manager
Market HallsKatie Akers, COO
House of GodsJustine Conway, CEO
Mollie'sTrudi Parr, Head of People & Development
Gracey's PizzaJames Woodley & Grace Surman, Co-Founders
BEAR CoffeeCraig Bunting, Co-Founder
Brother MarcusTas Gaitanos & Alex Large, Founders
Humble CrumbleKim Innes, Founder
Chuku'sIfey Frederick, Co-Founder
PomusRyan Jacovides, Founder & NED
The Bread FactoryLiz Hepple, Head of People
Baked BirdVimal Arumugam, Founder
KAMKatie Jenkins, Marketing & Partnerships Director
Be Inclusive HospitalityLorraine Copes, Founder
+ Plus more names to be announced
Mitz PatelMitz Patel
Erik AcostaErik Acosta
Katie AkersKatie Akers
Justine ConwayJustine Conway
Trudi ParrTrudi Parr
James Woodley & Grace SurmanJames Woodley & Grace Surman
Craig BuntingCraig Bunting
Tas Gaitanos & Alex LargeTas Gaitanos & Alex Large
Kim InnesKim Innes
Ifey FrederickIfey Frederick
Ryan JacovidesRyan Jacovides
Liz HeppleLiz Hepple
Vimal ArumugamVimal Arumugam
Katie JenkinsKatie Jenkins
Lorraine CopesLorraine Copes